Let’s Get It MacarON: All About French Macarons

May 30, 2023

French Macaron

They brighten up any patisserie display: those colorful, delicate sandwich cookies known as “macarons.” A perennial favorite as a light snack, an event centerpiece, or as a gift, macarons are a Parisian treat the team at PAUL has worked hard to perfect – and we hope you enjoy them as much as we do!

A Little Bite of Bliss

Anyone who has had the pleasure of eating a macaron knows that they spark bliss for all the senses. With their delicate meringue shells, decadent yet restrained fillings, and variety of colors and flavors, including chocolate, citrus, and pistachio, they look as good as they taste. It’s little to wonder how macarons have remained a crowd favorite since they were developed way back in the 8th century!

Macarons may look simple, but they’re all about balance and proportion. Macarons should deliver just the right amount of nutty sweetness, with a smooth, vibrant texture that’s both crispy and creamy at all once. The shells are made from almond flour, egg whites, and sugar, with the filling crafted from jam, buttercream, or ganache. With their airy, melt-in-your-mouth texture, macarons pair perfectly with a cup of tea or coffee or a glass of bubbly at a high tea or special event.

Macarons: not your Average Macaroon

It’s an easy mistake to make, but macarons and macaroons (and, indeed, Emmanuel Macrons) are very different things. Macarons, pronounced with a short “o” sound in the final syllable, are a traditional meringue-based cookie with a creamy filling. Macaroons, pronounced with a long “oo” sound in the final syllable, are small cookies made with shredded coconut. While delicious, they are probably not what you mean to order at your friendly French patisserie!

Nothing Cookie-Cutter about PAUL Macarons

At PAUL, we’re dedicated to the fine art of the French macaron. We’ve worked tirelessly to perfect our textures and flavors so that we can offer you that perfect bite-sized macaron experience. Our current selection includes:

  • Mini macaron packs: Colorful miniature macarons featuring assorted flavors, including vanilla bean, chocolate, espresso, citrus, pistachio, and raspberry.
  • Large macarons: two large meringue shells available in buttercream and pistachio, raspberry with a rich raspberry fruit filling, or chocolate filled with vanilla cream.
  • Large macaron garnis. A large pistachio macaron lovingly filled with pastry cream and fresh strawberries, or a large raspberry macaron filled with pastry cream and fresh raspberries.

Life is Short. Enjoy a Macaron!

Whether you’re new to French macarons or fancy yourself a macaron aficionado, PAUL’s macarons will please both the eye and the palate. Stop by to sample our handcrafted macarons, and let us know which is your favorite flavor!